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Reach the 10-15% of local searchers your competitors ignore.

Bing and the Microsoft Advertising network capture a meaningful share of local searches, often with lower competition and cheaper clicks than Google. Our Bing Ads management service makes sure your business reaches this overlooked audience with campaigns optimized specifically for the Microsoft platform.

Projects worked on
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Who is this for?

Local businesses already running Google Ads who want to expand reach, or businesses in verticals where Bing users skew older and higher-income (healthcare, legal, financial services, home services).

What's included

Campaign buildout or import

We either build Microsoft Ads campaigns from scratch or intelligently import and adapt your Google Ads structure. Direct imports rarely perform well without adjustments to bidding, targeting, and ad copy.

Audience targeting

Microsoft offers unique audience signals including LinkedIn profile targeting. We use these to reach local decision-makers that Google cannot target as precisely.

Cross-platform optimization

We manage Google and Microsoft together as a unified search strategy, allocating budget to wherever the CPL is lowest and the lead quality is highest.

Tracking & attribution

Full conversion tracking with call tracking, form submissions, and revenue attribution. You see Microsoft Ads performance alongside Google in one unified view.

See it in action.

Click any niche to see what we've done for businesses like yours.

Legal

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Personal Injury Law FirmMiami, FL
The Challenge

Paying $150-$300 per click on Google Ads for competitive PI keywords. High cost per case acquisition ($2,500+). No tracking to determine which cases came from which campaigns.

What We Did
  • Restructured Google Ads with long-tail keyword strategy to reduce CPCs
  • Built dedicated landing pages per practice area (car accidents, slip and fall, medical malpractice)
  • Launched Local SEO targeting "personal injury lawyer [city/neighborhood]"
  • Set up call tracking and CRM intake pipeline for case qualification
  • Applied for Google Local Service Ads for pay-per-lead intake calls
-55%Cost per case acquisition
+180%Qualified intake calls
$1,100Avg cost per signed case (was $2,500)
4.8★Google rating
"Our intake calls doubled in 3 months. The local SEO work alone was worth the entire retainer. We should have done this years ago."David L. - Partner, Miami FL
Present day:

Intake calls up 180%. Cost per signed case reduced from $2,500 to $1,100. LSA leads coming in at $85/lead with strong case quality.

Financial Services

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Independent Insurance AgencyColumbus, OH
The Challenge

Losing clients to online quote comparison tools (Progressive, GEICO direct). Agents were spending hours cold calling with 1-2% conversion rates. No inbound lead generation.

What We Did
  • Built website with instant quote request forms and comparison value proposition
  • Launched Google Ads for "auto insurance Columbus" and "home insurance quotes near me"
  • Created landing pages for each insurance type (auto, home, business, life)
  • Set up CRM with automated follow-up for quote requests not yet closed
45Inbound quote requests/month
$28Cost per quote request
35%Quote-to-policy conversion
+$22kMonthly premium revenue added
"Our agents went from cold calling all day to handling inbound requests. The quality of leads from Google Ads is on another level compared to what we were doing."Steven M. - Agency Owner, Columbus OH
Present day:

Hired 2 additional agents to handle inbound volume. Cold calling eliminated entirely. Policy count up 40% year over year.

Real Estate

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Independent Real Estate BrokeragePhoenix, AZ
The Challenge

Competing against Zillow and Realtor.com for online leads. Agents were buying leads from portals at $50-$100 each with 2% conversion rates. No organic online presence.

What We Did
  • Built neighborhood-specific SEO pages targeting "homes for sale in [neighborhood]" keywords
  • Launched Google Ads for buyer and seller intent keywords
  • Created landing pages with home valuation tool for seller leads
  • Set up CRM with automated drip campaigns for long-cycle buyer leads
  • Launched Meta Ads with just-listed and market update content
-65%Cost per lead vs portals
8.5%Lead-to-client conversion (was 2%)
140+Leads per month
$2.1MClosed volume from digital leads (6 mo)
"The landing pages they built convert at 3x what our old website did. Every dollar on ads now actually turns into a qualified lead."Kevin W. - Broker, Phoenix AZ
Present day:

Generating 140+ leads per month at 65% lower cost than portal leads. 12 agents now using the system. Stopped buying Zillow leads entirely.

Want to see more results?

View all case studies →

What our clients say.

★★★★★
"Our intake calls doubled in 3 months. The local SEO work alone was worth the entire retainer. We should have done this years ago."
DL
David L.
Law Firm Partner, Miami FL
★★★★★
"The landing pages they built convert at 3x what our old website did. Every dollar on ads now actually turns into a qualified lead."
KW
Kevin W.
Real Estate Broker, Phoenix AZ
★★★★★
"Finally an agency that talks straight. No jargon, no runaround. Just results and clear reporting every single month."
MR
Mark R.
Plumbing Company Owner, Calgary AB

Common questions.

Is Microsoft Ads worth it for local businesses?

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Yes, especially as a complement to Google Ads. CPCs are typically 20-40% lower, competition is lighter, and the audience tends to skew slightly older and higher-income. For many local businesses, Microsoft Ads delivers leads at a lower cost per acquisition.

Can I just import my Google Ads campaigns?

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You can, but we do not recommend a straight copy. We adapt campaigns specifically for the Microsoft audience, adjust bids for the different competitive landscape, and optimize ad copy for the platform.

Ready to grow locally?

Get a free custom proposal tailored to your business, your market, and your budget.

Plans start at $500/month. No long-term contracts. Most clients invest $1,500 - $4,000/month.

Step 1 of 5

What do you need help with?

Select all that apply.

Get found on GoogleSEO, Maps, GBP
Run search adsGoogle, Microsoft, LSAs
Run social adsFacebook, Instagram, LinkedIn
Build or redesign my website
Email, SMS, or social marketing
CRM, automation, or AI receptionist
Reputation & review management
Not sure yet, help me figure it out
Step 2 of 5

How many locations?

This helps us scope the right strategy.

Single location
2 to 5 locations
6 or more locations
Step 3 of 5

What's your primary goal?

Pick the one that matters most right now.

More phone calls / leads
More walk-in traffic
More online bookings / orders
I just want to show up on Google
Not sure, help me figure it out
Step 4 of 5

What's your monthly marketing budget?

A rough range is fine.

Under $1,000 / month
$1,000 - $2,500 / month
$2,500 - $5,000 / month
$5,000+ / month
Not sure yet
Step 5 of 5

Almost there. Tell us about you.

We'll send your custom proposal within 1 business day.

Your proposal request is confirmed.

We'll review your business, market, and competitors, then send a custom proposal within 1 business day.

Check your email for a confirmation shortly. If you have questions in the meantime, call us directly:

US: (332) 233-7120    CA: (236) 304-1771